CRM & Loyalty Manager

Job Description  

Reporting to the Senior Director, Marketing and Communications, the CRM and Loyalty Manager will aim to establish a communication plan that enhances the customer journey (B2C and B2B), from inspiration to loyalty, along with a retention strategy for all our brands. 

Your role within our team:

• Orchestrating and optimizing the customer journey to increase customer lifetime value, collaborating with brand and e-commerce managers. 
• Leading our new Customer Data Platform to utilize all modules and functions for audience, campaigns, reports, creating customer segments and promotions. 
• Managing and executing personalization and A/B testing initiatives across various channels (Email, SMS, customer service, etc.). 
• Overseeing end-to-end implementation of personalized offers (from creative brief to quality control and deployment). 
• Supporting the offer personalization strategy for professional clientele (e.g., segment creation, communication frequency, channels, targeted offers). 
• Defining key segments and models for optimal targeting of current and potential customers. • Building and executing measurement plans for all tests and customer journeys, presenting regular reports on program performance. 
• Evaluating ongoing initiative performance (e.g., segmentation, personalized offers) and providing recommendations for continuous improvement. 
• Managing cross-functional coordination between analysis, marketing, category, product teams, and media agencies. 
 

You are the person we are looking for if you possess the following skills:

• Bachelor’s Degree in Business administration or Science;  
• An MBA or a master’s degree would be an asset; 
• 5+ years of experience in digital marketing; demonstrated success in leveraging digital and email campaign platforms to drive customer acquisition and conversion;  
• Comprehensive knowledge of digital marketing, email marketing, web analytics tools, search engine marketing (SEM), display media and social media;  
• Proficiency in CMS, email campaigns, digital analytics and CRM tools; 
• Knowledge of the furniture industry is a plus;  
• Be passionate about digital marketing, eCommerce and data; 
• Strong problem-solving and creative skills;  
• Excellent oral and written communication skills (French-English); 
• Ability to establish and maintain strong interpersonal relationships with various internal collaborators.    
 

At Maison Corbeil, we take great care of our personnel and offer the following benefits:

• The chance to make a difference in a growing business; 
• To work in a family environment with creative people; 
• Flexible approach with hybrid working models; 
• Excellent compensation; 
• Complete and modular group Insurance plan; 
• Group RRSP; 
• Modern and team-oriented work environment; 
• Opportunities for professional development and training; 
• Generous employee discounts on our products. 

 Are you the team member we’re looking for? Apply via the form below.